Why Booking Online Isn’t Cheaper — And Who a Travel Agent Is Actually For in the 21st Century
For years, we’ve been told the same thing: “Just book it online, it’s cheaper.”
And yes… sometimes clicking a button looks easier. But after decades in travel, here’s the truth most people only learn after something goes wrong:
Online booking isn’t cheaper, it’s just unsupported.
And support is what matters most when you’re spending thousands of dollars, taking time off work or travelling for something important.
The real cost of booking online
When you book travel yourself, you’re not just booking flights or hotels, you’re also taking on:
- All the fine print
- All the risk
- All the time spent fixing issues
- All the stress when plans change
Miss a connection?
Flight cancelled overseas?
Hotel not as advertised?
Cruise itinerary changed?
When you book online, you become the travel agent – whether you wanted to or not.
“But I’ve booked online before and it was fine…”
Absolutely, many people have. The problem is travel only works perfectly until it doesn’t.
And when things go wrong, online bookings usually mean:
- Long hold times
- Chatbots instead of people
- Overseas call centres
- No one advocating for you
- “Sorry, that fare is non-refundable”
That’s when people say:
“I wish I’d used a travel agent.”
So… who should use a travel agent?
A travel agent isn’t for everyone – and that’s okay.
I’m best suited for people who:
✔️ Value peace of mind
✔️ Want someone on *their* side
✔️ Don’t want to deal with airlines or suppliers
✔️ Are travelling for something important
✔️ Want honest advice, not just the cheapest price
✔️ Prefer experience over guesswork
If you want to click buttons and hope for the best online booking is perfect.
If you want support, advocacy and expertise – that’s where I come in.
What you’re really paying for
When you book with me, you’re not just booking travel.
You’re getting:
- Advice based on real experience
- Someone who checks the details *before* you travel
- Someone who fixes issues *when* they happen
- Someone who answers your call
- Someone who treats your trip like it matters
Most of my clients come to me after something has gone wrong elsewhere.
My goal is to help you come to me before.
The shift I’m inviting you to make
Instead of asking: “Can I get this cheaper online?”
Try asking: “Who do I want in my corner if this goes wrong?”
Travel is one of the biggest investments people make, financially and emotionally. You deserve support that matches that.
Ready to travel differently?
If this resonated with you, I’d love to help.
See a deal? Think of me. I’ll tell you if it’s good – and I’ll be here if it isn’t.
SUBSCRIBE ENQUIRE